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BRAINSTORMING & INNOVATION
1.2.2009
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Nearly everyone engaged in innovative endeavors has come across the need for brainstorming. In precipitous economic times, businesses and organizations have to be very creative to survive and thrive as the business paradigm changes around them. For this reason, it is worth revisiting the value of brainstorming, and some of the techniques that are utilized in successful brainstorming sessions. Adventure in Innovation™ places a high value on brainstorming, and features a dedicated portion of its website to the activity and techniques.
Brainstorming is a popular method of group interaction in both educational and business settings. Although it does not appear to provide a measurable advantage in creative output, brainstorming is an enjoyable exercise that is typically well received by participants. Newer variations of brainstorming seek to overcome barriers like production blocking and may well prove superior to the original technique. How well these newer methods work, and whether or not they should still be classified as brainstorming, are questions that require further research before they can be answered.
There are four basic rules in brainstorming. These are intended to reduce the social inhibitions that occur in groups and therefore stimulate the generation of new ideas. The expected result is a dynamic synergy that will dramatically increase the creativity of the group.
