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TAPPING CREATIVITY
1.24.2009
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When using a persona strategy think about how the decisions you are making impact the eventual product or service with regards to the persona. For instance, does the layout of an interface make sense to the persona, or is in inconsistent with their use patterns?
Personas are a good way to 'put yourself in another person's shoes' and are an excellent method for meeting design and product decisions, especially when you are operating in unfamiliar territory.
3. Change the environment of the creative effort-
Quite often people can get locked into patterns. Sometimes a simple shift in venue or in the setting of the activity can spur on creative solutions. This might be as simple as walking out of your office or workspace, but also includes off-site planning meetings and corporate retreats.
4. Take a break -
Leaving the work altogether is often a strategy without immediate tangible benefits. Like the strategy above a break can help open your mind to new possibilities that might not have been present in the focused workplace environment. Rest and relaxation are a benefit for many people working hard to meet deadlines and stay ahead of their competition. Recharging ones batteries with a small break or vacation can be a very effective method of getting the innovative edge back.
