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INNOVATION ROAD MAPS
4.23.2009
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Innovation is a process that can and should be measured. Research and analysis indicates that companies applying road maps to the innovation process, in addition to the innovation successes and failures, are able to better manage innovation. Using road maps therefore not only allows the project team to track and advance their activity, but can be used as an analysis tool when examining projects underway or past projects. This feedback can then be applied and cycled into subsequent development projects.
The road map must be kept up-to-date and shared with the cross-functional team and partners outside the business or organization to be effective. Managing these tasks will present yet another operational challenge, but road maps are one of the key methods providing organization to the complex activity of strategy-driven innovation and product development.
On the whole, road mapping is an effective process for communicating long range planning and development strategies. Properly sharing roadmaps will help your organization build consensus about your needs, identify the technology and processes that will help meet those needs and configure the position needed to succeed at meeting those needs. 
