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3D VISUALIZATION TOOLS
5.21.2009
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Successful companies and organizations appreciate the value of presenting their value-added services to their customers. To this end, marketing departments employ graphic designers, marketing personal and others to present their products and services to the world. Traditional media for such presentations include product renderings, written copy and illustrations. Also a part of this mix today, interactive computer demonstrations and presentations, and three dimensional models of the product are commonly used. For some industries, like architecture 3D presentation work has been around for many years. In others, such as the automotive and aerospace industries, full scale models and prototypes have been commonplace. For innovative organizations today and in the future, the use of 3D media is increasingly important. There are a variety of tools the innovative organization can employ to maximize their customers’ understanding and enthusiasm for new products. Furthermore the ubiquity and ease of use of the technologies available mean that the use of these tools can be widespread.
For engineers, designers and other professionals, the emergence of 3D CAD visualization tools that do not require an expert operator mean that communication between the developer and the customer can be more open.
In the not-so-distant past, engineers and designers had to employ illustrators, model makers and professional renderers to communicate their concepts to clients and other people in their organization. This process was often time-consuming, expensive and risked incomplete or inaccurate interpretation being part of the process. Potential consequences of the later case could mean improper product decisions and expensive fixes for the project.
With the advent of computer-driven CAD (Computer Aided Design) applications, designers are now able to fully realize their projects and generate innovative solutions. Engineering and shop-floor drawings can now be generated directly from such CAD models, and in many cases production can precede directly to machining via CAM (Computer Aided Manufacturing) conversion on the computer.
