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CREATIVE DESTRUCTION
01.06.2009
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It is important to note, that while most examples of creative destruction are viewed in macro-economic terms, creative destruction can be a force internally for an organization. Suppliers going out of business, dealing with lay-offs and competitive threats are examples of issues that must be dealt with as internally destructive changes. Furthermore globalization means that the process is accelerated and cycles are ever shorter.
It is clear that companies and organizations that fail to identify and address destructive change head-on will face becoming yet another text-book case. The important thing to understand is that there are a massive number of multi disciplinary creative teams at work on the planet. They are continuously creating new business models and technologies. Once a business model is created people around the globe scrutinize and improve it. By observing the laws of creative destruction, you will prepare your business for disruptive technologies and disruptive business models that will affect your business. You must ultimately always prepare for death by being innovative.
